This 1954 film shows how Non-Black businesses reach Black buyers…and basically explains why Black buyers mostly don’t buy Black.
Title: The Secret of Selling the Negro.
It was financed by Johnson Publishing Company, the publisher of Ebony magazine.
The goal of The Secret of Selling the Negro was to encourage advertisers to promote their products and services in the African-American media.
If you want further insight, check our book recommendations:
- Succeeding Against the Odds: The Autobiography of a Great American Businessman
- Empire: The House That John H. Johnson Built (The Life & Legacy of Pioneering Publishing Magnate)